Prof. Avinash Tripathi

  Assistant Professor, Marketing
  Ph.D. (Marketing : NITIE, Mumbai)
  School: Xavier Institute of Management (XIMB)
  Phone:
  Email:avinash@ximb.edu.in
  Home Page:https://publons.com/researcher/1384281/avinash-tripathi/

Teaching Interests

Pricing Models; Product & Brand Management; Marketing Management for HR Professionals; Marketing to Consumers at the BOP; Marketing Management; Marketing Analytics; Marketing-I; Doing Business in Emerging Markets; Retail Marketing; Marketing Communication; Green Marketing

Research Interests

Published in the International Journals (SCOPUS/ABDC indexed):

JOURNAL OF STRATEGIC MARKETING, Rating: A
JOURNAL OF CONSUMER MARKETING, Rating: A
INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH, Rating: B
JOURNAL OF PROMOTION MANAGEMENT, Rating: B
JOURNAL OF INTERNATIONAL CONSUMER MARKETING, Rating: B
THE MARKETING REVIEW, Rating: C
INTERNATIONAL JOURNAL OF ENVIRONMENTAL TECHNOLOGY AND MANAGEMENT, Rating: C
ENVIRONMENT, DEVELOPMENT, AND SUSTAINABILITY, Rating: C

Member in Editorial Board

Reviewer of the International Journals :

Journal of Strategic Marketing
European Journal of Marketing
Marketing Intelligence and Planning
Applied Economics
Journal of Consumer Behaviour
Journal of Cleaner Production
Asia Pacific Journal of Marketing and Logistics
Journal of Promotion Management
Journal of Food Products Marketing
Journal of Marketing Communications
The B.E. Journal of Theoretical Economics
International Journal of Sustainable Energy
Songklanakarin Journal of Science and Technology
Food Science & Nutrition
International Journal of Management Science and Engineering Management

Research & Publications

# Journal

2020, JOURNAL: Developing SME sustainability disclosure index for Bombay Stock Exchange (BSE) listed manufacturing SMEs in India, Springer, Germany

2019, JOURNAL: Promotional framing of green products: Mediating role of sale proneness, Journal of Promotion Management,UK

2019, JOURNAL: Voluntary pricing mechanisms for green product purchase: altruistic versus self-enhancing consideration, Taylor & Francis, UK

2019, JOURNAL: Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value, Taylor & Francis, UK

2018, JOURNAL: Does impact of price endings differ for the non-green and green products? Role of product categories and price levels, Emerald, UK

2017, JOURNAL: Are Nine-Ending Prices Equally Influential in Eastern Culture for Pricing Green Products?, Taylor & Francis, UK

2017, JOURNAL: Determinants of sustainable/green consumption: a review, Inderscience, USA

2017, JOURNAL: Price framing literature: Past, present, and future, Westburn, UK