Prof. Avinash Tripathi

Assistant Professor, Marketing
Ph.D. (Marketing : NITIE, Mumbai)
School: Xavier Institute of Management (XIMB)
Phone:
Email:avinash@ximb.edu.in
Home Page:

Research Interests

Published in the International Journals (SCOPUS/ABDC indexed):

JOURNAL OF STRATEGIC MARKETING, Rating: A
INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH, Rating: B
JOURNAL OF PROMOTION MANAGEMENT, Rating: B
JOURNAL OF CONSUMER MARKETING, Rating: B
JOURNAL OF INTERNATIONAL CONSUMER MARKETING, Rating: C
THE MARKETING REVIEW, Rating: C
INTERNATIONAL JOURNAL OF ENVIRONMENTAL TECHNOLOGY AND MANAGEMENT, Rating: C

Member in Editorial Board

Reviewer of the International Journals :

Marketing Intelligence and Planning
Journal of Cleaner Production
Asia Pacific Journal of Marketing and Logistics
Journal of Promotion Management
Journal of Food Products Marketing
Journal of Marketing Communications
The B.E. Journal of Theoretical Economics
International Journal of Sustainable Energy

Research & Publications

#Journal

2019, JOURNAL: Promotional framing of green products: Mediating role of sale proneness, Journal of Promotion Management,UK

2019, JOURNAL: Voluntary pricing mechanisms for green product purchase: altruistic versus self-enhancing consideration, Taylor & Francis, UK

2019, JOURNAL: Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value, Taylor & Francis, UK