Prof. Rashmi Singh

Assistant Professor, School of Commerce
PhD
School: Xavier School of Commerce (XSC)
Phone:
Email:rashmi@xsc.edu.in
Home Page:

Teaching Interests

Marketing Research
Consumer Behavior
Rural Marketing
Marketing Management

Research Interests

• Singh, R. & Nayak, J. K. (2015), “Mediating Role of Stress between Work-Family Conflict and Job Satisfaction among the Police Officials: Moderating Role of Social Support”, Policing: an

International Journal of Police Strategies & Management (Emerald), 38(4), 738-753. (Impact Factor:0.725)

• Singh, R., & Nayak, J. K. (2014). Parent-Adolescent Conflict and Choice of Conflict Resolution Strategy: Familial Holiday Planning. International Journal of Conflict Management, Emerald; Article in Press. (Impact Factor:0.524)

• Singh, R., & Nayak, J. K. (2015). Life Stressors and Compulsive Buying Behaviour among Adolescents in India: Moderating Effect of Gender. South Asian Journal of Global Business Research (Emerald), 4 (2), 251-274.

• Singh, R., & Nayak, J. K. (2015). Adolescent health, education and social media: An exploratory study in India. Journal of Health Management, Sage; Vol.17 (1), 63-74.

• Singh, R., & Nayak, J. K. (2014). Peer Interaction and Its Influence on Family Purchase Decision: A Study among Indian Teenagers. Vision- The business perspective, Sage; 18 (2), 81-90.

• Singh, R., & Nayak, J. K. (2016). Effect of Family Environment on Adolescent Compulsive Buying: Mediating Role of Self-Esteem. Asia Pacific Journal of Marketing and Logistics, Emerald; 28 (3), Article in Press.

• Singh, R. & Nayak, J. K. (2017), “Stress and Human Capital Perspective of Compulsive Buying: A Life Course Study in India”, Global Business Review Sage; 18 (2), Article in Press.

Other Membership

Reviewer of "Journal of Consumer Marketing" (Emerald); Journal of Health Management (Emerald)

Research & Publications

#Journal

2019, JOURNAL: Destination Attributes to Measure Tourist Revisit Intention: A Scale Development, SAGE, INDIA

2018, JOURNAL: Investor sentiment antecedents: A structural equation modeling approach in an emerging market context, EMERALD U.K.

2017, JOURNAL: Stress and Human Capital Perspective of Compulsive Buying: A Life Course Study in India, INDIA

2016, JOURNAL: Monotony of social networking among millennial and its effect on social advertisement: a challenge to digital marketers, EMERALD, UK

2016, JOURNAL: Effect of Family Environment on Adolescent Compulsive Buying: Mediating Role of Self-Esteem, Asia Pacific,Link

2016, JOURNAL: Parent-Adolescent Conflict and Choice of Conflict Resolution Strategy: Familial Holiday Planning, EMERALD, UK

2015, JOURNAL: Mediating Role of Stress between Work-Family Conflict and Job Satisfaction among the Police Officials: Moderating Role of Social Support, EMERALD, UK

2015, JOURNAL: Life Stressors and Compulsive Buying Behaviour among Adolescents in India: Moderating Effect of Gender, EMERALD, UK

2015, JOURNAL: Adolescent health, education and social media: An exploratory study in India., INDIA

2014, JOURNAL: Peer Interaction and Its Influence on Family Purchase Decision: A Study among Indian Teenagers , INDIA

#Working Paper

2016, WorkingPaper: TOURISM MANAGEMENT,

Training/Workshop/FDP

2017, Training-Conducted: Digital marketing in emerging economies: A paradigm shift, Venue: XUB

Work Experience

1.3 YEARS AS MARKETING EXECUTIVE IN USHA AMORPHOUS METALS LTD, GURGAON