Prof. Indirah Indibara

Jr. Assistant Professor , Marketing
PGDM (IIM Kozhikode), FPM Continuing (XLRI Jamshedpur)
Phone:9439643531
Email:indirah@xub.edu.in
Home Page:

Teaching Interests

Consumer Behaviour, Marketing Research, Integrated Marketing Communication, Marketing Management, Services Marketing

Research Interests

Consumer Cynicism, Consumer Psychology, Consumer Attitude

Administrative Responsibilities

Faculty Coordinator - Illuminatix (Media & PR Cell), Member - Career Advisory Services Committee

Research & Publications

#Journal

2017, JOURNAL: Impact of Ad-skepticism on Consumer Cynicism, KIIT Journal of Management, India

2014, JOURNAL: Sino-Indian Relations: A Game Theory Perspective, KIIT Journal of Management, India

#Working Paper

2019, WorkingPaper: Case - ICICI Prudential: Challenges in Reaching the Last Mile ,

2019, WorkingPaper: Case - Rourkela TIPS: Analyzing Social Media Marketing,

2019, WorkingPaper: Consumer Cynicism: Mediating Role of Negative Inferred Motives,

2019, WorkingPaper: The Cynical Consumer: How Social Cynicism Impacts Consumer Attitude,

2018, WorkingPaper: Improving Customer Orientation of Indian Police Department, SJMSOM Doctoral Consortium 2018

2018, WorkingPaper: Consumer Cynicism: An Integrated Model, XLRI Jamshedpur

Conference/Seminar

2018, Seminars-Talks: Consumer Cynicism: An Integrated Model, Venue: XLRI

2018, Conference-Attended: Improving Customer Orientation of Indian Police Department, Venue: IIT Bombay

Training/Workshop/FDP

2019, FDP-Attended: Emerging Machine Learning and Artificial Intelligence Techniques, Venue: XUB

2018, Training-Attended: Microsoft Office 365, Venue: XUB

2018, Training-Attended: SPSS AMOS Training Programme, Venue: XIMB

2016, FDP-Attended: Research design, writing and publications, Venue: KIIT School of Management

2014, FDP-Attended: Case Analysis and Research Publication , Venue: KIIT School of Management

Writing in Mass Media

2009: IT Firms and Branding: Link1

Work Experience

Assistant Professor - NIT Rourkela - Aug 2017 - May 2018
Assistant Professor - KIIT School of Management - Feb 2011 - Aug 2017
Area Sales Manager - Kellogg India Pvt. Ltd. - Jun 2010 - Dec 2010